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Holland Herring Tray

Holland Herring Tray

The New Catch Holland Herring is a piece of gastronomic heaven, a fabulous buttery and mild matjes (young) herring unlike any other, due to its exceptionally high and healthy omega-3 fat content. Many compare its buttery texture and delicate flavor to the finest sashimi.

One tray has ten filleted herring.

Once a year, the herring in the North Sea reach their optimal condition during a 4-5 week season. In Holland, the start of this season is a national holiday. The first barrel of herring into port is auctioned off for charity. After that, these prized delicacies hit the market as the famed ''Hollandse Nieuwe'' - ''New Catch Holland Herring.'' Russ & Daughters is a direct importer, and receives herring from the first delivery of this New Catch to New York.

Traditionally, the New Catch Holland Herring is eaten by holding the whole herring by the tail and dropping it into your mouth. Visitors to Russ & Daughters are likely to see aficionados partaking of this food ritual right at the counter.

The New York Times has called Russ & Daughters "the city's herring-to-go headquarters," (R.W. Apple Jr., "Herring: The Fish That Roared," NYT, 10/30/02). Russ & Daughters herring and the Russ & Daughters Herring Festival were featured in a "Talk of the Town" story by Oliver Sacks in The New Yorker.

Ruth Reichl wrote, in Gourmet Magazine's newsletter, "My father claimed that my mother seduced him with herring-and then never served it again. He loved that fish, and he waited eagerly each year for the New Catch Holland Herring to arrive. If you think about the delicate flavor of sashimi compared with cooked fish, you get some idea of the New Catch's subtlety. The taste is both sweet and briny, and the texture has a remarkably tender, almost buttery quality. The season will be over in a couple of weeks, but you can order New Catch now from Russ & Daughters. If Dad were still around, I know exactly what I'd be getting him for Father's Day."

For those who want to savor New Catch Holland Herring at home or outside of New York City, the herring can be ordered in the shop, over the phone (212.475.4880) and also on our website.

Russ & Daughters urges customers to place orders to guarantee that they can partake of this ephemeral gastronomic experience. There is a minimum of one tray for advance orders. The New Catch Holland Herring will be available at Russ & Daughters for the duration of their prized, yet limited, season.

Each tray is


This item is temporarily unavailable for web orders. Please call us to place your order. 212-475-4880 or 800.RUSS.229

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Helpful Tips

How long does herring last?
Herring has been a popular fish for centuries, primarily because of its long shelf life. Kept refrigerated, pickled herring in plain sauce, mustard and dill, curry, schmatlz, and rollmops will keep for 2 weeks in refrigeration. Pickled herring in cream sauce & Swedish matjes should be consumed within 6 days. Holland herring is more delicate and should be consumed within 3 days of purchase.

What's the best way to enjoy herring?
Simply serve with a starch -- potato, bread, or crackers -- and enjoy! Pair with vodka, aquavit, crisp white wine, or even sake for an unforgettable combination.

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